Using Yahoo’s Double Serving to Your Advantage

You ever notice that if you scroll all the way down to the bottom of a Yahoo search results page (I know, who does that?) you’ll see that there are two “sponsor results.” But what was interesting is that the exact same two ads also appeared at the top of the right hand navigation as [...]

The Villain’s Client Excuse List and How to Hide Boo Boos

You’ve already use “the economy” as a cover up for several vacations this year (and why you didn’t answer your phone for 3 weeks), but what do you when you simply need a 4 day weekend? Or when funneling that spend into an offshore gambling account on a hot tip turned out to be a [...]

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